New York Daily News, Jason Sheftell, January 16, 2009
Another long-awaited building will open in the coming weeks.The Setai, New York,
the spa-lifestyle, clean-living development in the Financial District, is going
through its finishing design touches and announcing key staff.
Just this week, the Setai Group and Zamir Equities went public with the hiring of
Ronan Henaff as general manager. Henaff, who formerly ran the food and beverage
division at the Carlyle Hotel and was most recently the general manager at Cipriani
Club 55 Wall Street, will oversee all the residential services at the building.
That includes launching the Setai's restaurant SHO, the spectacular Setai Spa and
the Setai Club, which will be New York's newest members-only hot spot.
Already boasting a member list affiliated with the Setai, Miami — a list that
includes Janet Jackson, Lenny Kravitz, Sheryl Crow and Heidi Klum — the Setai Club
counts buyers in the building and residents of its Miami sister project as a
guaranteed early crowd. The restaurant, helmed by Australian chef Shaun Hergatt,
opens next month. The private club and spa will open in March.
"The Setai will add a high-end, luxurious flavor to the neighborhood but will still
be very warm and friendly," says Henaff, who has lived in the neighborhood for three
years. "People don't realize how much this area has come to life in just the last
year and a half. Retail like Tiffany's, Hermès, Maison du Chocolat. And there is
more coming all the time."
Over 70% sold, Setai New York condominiums range from 475 to 3,424 square feet, with
prices from approximately $815,000 to $7.87 million. We hear some major bold-faced
names are lined up as founding members of the club and are taking serious looks at
the building's remaining units. Public memberships will be sold for $5,000 on an
annual basis. Daily breakfast and $1,000 in spa treatments are just two member
perks. Of course, being in the same room as Lenny Kravitz or Heidi Kum is another.
Another neighborhood safety site hits the Internet. This one is free. From the people
who started www.peoplefinders.com comes www.criminalsearches.com. The new site allows
viewers to do searches using someone's name, do neighborhood scans and sex offender
searches, get recent statistics and get alerts as to when someone commits a crime.
"We wanted to do something that allows people access to this information without
spending any money," says Bryce Lane, president and chief operating officer of
PeopleFinders.com. "This allows people to educate and protect themselves at the same
At 27 Mercer St., real estate's most recent art gallery-like sales office launched last
night. The marketing center for the Rem Koolhaas building going up at 23 E. 22nd St.
turns interior spaces into a building lying on its side. Prospective buyers walk into a
tunnel of lights with black and white surfaces complemented by sculptural examples of
the building itself. It's worth a walk by, as the tunnel experience is more artistic
expression than sales office. It's jarring and strong and does the project justice.
You're not sure where you are, and that's why it works. Marketed by Wilbur Gonzalez and
Wendy Maitland of Brown Harris Steven's ID Marketing, this sales gallery says that big,
bold projects are here to stay.